Building a connected digital ecosystem.
Explore project : EvologicsINDEPENDENT STUDIO / STRATEGY, DESIGN & SOFTWARE
GOOD THINKING.
REAL-WORLD WORK.
At effitt we turn complicated ideas and stubborn problems into brands, websites, digital products and software that work.
See our workSELECTED WORK
01 — 05
From product to a complete brand experience.
Explore project : AmniOptix
Making a complex product easier to understand.
Explore project : A-MATRX
From sales visibility to better rep workflows.
Explore project : Sales Intelligence
Reimagining a biologics company from the inside out.
Explore project : J4 BiologicsA SELECTION OF COMPLICATED PROBLEMS.
All work01 / WHAT WE DO
Strategy.
Design.
Software.
Some problems need a clearer story. Some need a better experience. Some need something built. We work across the disciplines because the problems do.
01Brand Strategy + Identity
Positioning, naming, messaging and visual identity for companies and products that need people to understand why they matter.
Explore this service02Web Design + Development
Strategy, content, UX/UI and development for websites that need to explain the business and move people toward action.
Explore this service03Product Design + Custom Software
Product strategy, UX/UI, prototyping and custom development for SaaS platforms, dashboards, portals and business tools.
Explore this service04AI Workflows + Automation
Practical AI workflows and automation designed around real business processes rather than technology looking for a problem.
Explore this service05Strategic Advisory
Senior strategic thinking across brand, product, digital, commercialization and business growth.
Explore this serviceA FEW FAMILIAR CHALLENGES.
SELECTED WORK
EvologicsA-MATRXJ4 Biologics
02 / THE STUDIO
Small by design.
Senior by default.
The people in the first meeting are the people doing the work.
THERESA + DAN HONG
FOUNDERS, EFFITT
DEPTH OF EXPERIENCE
Complex medicine deserves clear communication.
Complicated information can become clearer without losing the distinctions that matter.
Healthcare + Life Sciences03 / A LITTLE CLARITY
Good questions.
Straight answers.
01What can you help us with?
Brand strategy and identity, web design and development, product and SaaS design, custom software, AI workflows and automation, and strategic advisory. Some problems need a clearer story. Some need a better experience. Some need something built.
Explore our services02Do we need a finished brief?
You don’t need the perfect brief. Tell us what’s wrong, what’s missing, what’s stuck or what needs to exist. Some projects begin with a clear brief. Others begin with a sentence like, “This whole thing is a mess.” Both are workable.
Start a conversation03Who will we work with?
Theresa and Dan Hong. The people in the first meeting are the people doing the work. We keep the team senior and the distance between thinking and making extremely short.
Meet Theresa + Dan04Can you help us figure out what to build?
Yes. Focused strategy, positioning, product thinking and prototyping are part of how we work when the answer isn’t fully defined. We start with the decision and the problem, then work toward the smallest useful version.
Strategic advisory05Do you only work in healthcare?
Healthcare and life sciences are a depth of experience, not a limit on the problems we work on. We work across brands, digital products, software and business systems.
Healthcare + Life Sciences06Can we keep working together after a build?
Our Partner approach offers ongoing access to senior strategy, creative and product capability without building another internal department.
How we work together YOUR NEXT CHAPTER
What are you trying to make happen?
You don’t need the perfect brief.
Start a Project